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Brand Strategy and Development
Brand Identity
Market Research & Analysis
Brand Strategy and Development
Brand Identity
Market Research & Analysis
Projects / My Willow
NR Narayanan
Overview
Client
NR Narayanan
Services
Brand Strategy & Development
Market Research & Analysis
Brand Identity
Brand Asset Creation
Website Development
NR Narayanan
Bridging Finance and Leadership
NR Narayanan is a noted figure in the Indian banking and finance industry. He brings innovation to the Retail Banking, Asset Financing & Collections space, while being rooted in principles of fairness and integrity. As a respected mentor in leadership, he guides others towards success with professionalism and expertise. His brand merges financial acumen with leadership prowess.
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Projects / NR Narayanan
Brand Strategy and Development
Brand Identity
Market Research & Analysis
NR Narayanan
Overview
Client
NR Narayanan
Services
Brand Strategy & Development
Market Research & Analysis
Brand Identity
Brand Asset Creation
Website Development
NR Narayanan
Bridging Finance and Leadership
NR Narayanan is a noted figure in the Indian banking and finance industry. He brings innovation to the Retail Banking, Asset Financing & Collections space, while being rooted in principles of fairness and integrity. As a respected mentor in leadership, he guides others towards success with professionalism and expertise. His brand merges financial acumen with leadership prowess.
Overview
Project
Goals & Solution
Goals
To establish NR Narayanan’s brand as a comprehensive representation of his expertise, expand his recognition beyond the financial industry, and create a unified visual identity that communicates his dual expertise effectively.
Projects / BNA Kim
Challenges
The main challenge was to integrate NR Narayanan's financial and leadership roles into a cohesive brand that appeals to both finance professionals and leadership seekers, maintaining a unified visual identity.
Research & Insight
Market analysis and stakeholder interviews revealed a demand for leaders who blend technical expertise with leadership skills. Insights showed the brand's audience includes finance professionals aiming to enhance strategic and leadership abilities, identifying an opportunity to differentiate by emphasizing his dual expertise.
Solution
The 8th Archer positioned NR Narayanan as a transformative figure, integrating financial prowess with leadership guidance for holistic professional success. The visual identity combines authoritative and nuanced qualities through a sophisticated color palette, modern fonts, and a distinctive logo.
Overview
Project
Problem & Solution
Goals
To establish NR Narayanan’s brand as a comprehensive representation of his expertise, expand his recognition beyond the financial industry, and create a unified visual identity that communicates his dual expertise effectively.
Projects / My WILLOW
Challenges
The main challenge was to integrate NR Narayanan's financial and leadership roles into a cohesive brand that appeals to both finance professionals and leadership seekers, maintaining a unified visual identity.
Research & Insight
Market analysis and stakeholder interviews revealed a demand for leaders who blend technical expertise with leadership skills. Insights showed the brand's audience includes finance professionals aiming to enhance strategic and leadership abilities, identifying an opportunity to differentiate by emphasizing his dual expertise.
Solution
The 8th Archer positioned NR Narayanan as a transformative figure, integrating financial prowess with leadership guidance for holistic professional success. The visual identity combines authoritative and nuanced qualities through a sophisticated color palette, modern fonts, and a distinctive logo.
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Research Stages
Research & Insight
Market analysis and stakeholder interviews revealed a demand for leaders who blend technical expertise with leadership skills. Insights showed the brand's audience includes finance professionals aiming to enhance strategic and leadership abilities, identifying an opportunity to differentiate by emphasizing his dual expertise.
Brand Archetype
The Ruler – Primary archetype, embodying authority and mastery in finance.
The Sage –Secondary archetype, providing leadership wisdom and guidance.
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Research Stages
Research & Insight
Market analysis and stakeholder interviews revealed a demand for leaders who blend technical expertise with leadership skills. Insights showed the brand's audience includes finance professionals aiming to enhance strategic and leadership abilities, identifying an opportunity to differentiate by emphasizing his dual expertise.
Brand Archetype
The Ruler – Primary archetype, embodying authority and mastery in finance.
The Sage –Secondary archetype, providing leadership wisdom and guidance.
Visual Identity
Logo, Colors, and Visual Identity
The brand features a logo that merges stylized initials 'N' and 'R' with an arch, symbolizing stability and guidance. The color palette uses deep greys and whites for professionalism and authority, accented with silver metallic tones that signify wisdom. A sophisticated color palette, modern fonts, and a distinctive logo symbolize NR Narayanan's multifaceted roles, presenting a unified and versatile brand image.
CONCLUSION
The 8th Archer successfully redefined NR Narayanan’s brand to highlight his dual roles in finance and leadership, enhancing his professional influence and broadening his reach. This case study illustrates our strategic and creative capabilities in brand transformation.
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Visual Identity
Logo, Colors, and Visual Identity
The brand features a logo that merges stylized initials 'N' and 'R' with an arch, symbolizing stability and guidance. The color palette uses deep greys and whites for professionalism and authority, accented with silver metallic tones that signify wisdom. A sophisticated color palette, modern fonts, and a distinctive logo symbolize NR Narayanan's multifaceted roles, presenting a unified and versatile brand image.
Conclusion
The 8th Archer successfully redefined NR Narayanan’s brand to highlight his dual roles in finance and leadership, enhancing his professional influence and broadening his reach. This case study illustrates our strategic and creative capabilities in brand transformation.
More Cases
Our name reflects our journey, purpose, and passion for creativity
My Willow
Amid the transformative era of COVID-19, My Willow emerged in the skincare realm, inspired by the personal journey and resilience embodied in Korean skincare practices, aiming to offer timeless beauty solutions.
+91 98568 25489
Excited to turn your vision into reality?
The 8th Archer partner with ambitious brands. Contact us today and together we’ll create something extraordinary.
Excited to turn your vision into reality?
The 8th Archer partner with ambitious brands. Contact us today and together we’ll create something extraordinary.
+91 90823 50390
Location
Mumbai, India
Seoul, South Korea
