Turning Insight Into Impact

For his debut ebook, Herschelle Saldanha envisioned a reflective, structured reading experience — one that would complement his growing personal brand as a clarity coach, creator, and speaker.

We crafted the ebook as a complete visual and narrative journey. From content layout and chapter sequencing to custom quote designs and flow management, each page was carefully considered to support both clarity and engagement. The front and back cover design combined graphic simplicity with symbolic depth, anchoring the overall tone of the book.

A defining highlight was the set of 10 original illustrations — each unique to its chapter theme — and a custom icon set to aid visual navigation. These weren’t just decorative touches, but narrative companions — helping readers connect with key ideas on a subconscious level.

Notably, these illustrations and icons were later repurposed into Herschelle’s website, building a strong visual bridge across platforms and reinforcing the continuity of his brand language.