A Fresh Brew, A Fresh Start

When a new café brand sought a name that could hold space for renewal, tranquility, and craft — The 8th Archer turned to the language of nature. We created Harusaki, a Japanese word meaning “Spring Bloom,” symbolizing new beginnings and the quiet joy of transformation.

More than just poetic, the name was rooted in strategy. It evokes a sensory café experience — where each cup becomes a pause, and every detail, from interiors to aroma, reflects elegance and calm. The addition of “Coffee” anchors the offering while leaving space for future growth into packaged products, lifestyle collaborations, and branded retail.

To accompany the name, we developed the tagline: “A Fresh Brew, A Fresh Start.” It captures the brand’s dual promise — quality craftsmanship and emotional renewal — making the café not just a stop, but a moment to reset.

With cultural integrity and global scalability in mind, Harusaki Coffee is positioned to grow — softly but confidently — as a lifestyle brand inspired by the seasons.