Stories That Stay With You

The Herschelle Saldanha Show isn’t built on buzzwords or bravado — it thrives in moments of honesty. Designed to hold space for thoughtful conversations, personal reflections, and diverse perspectives, the podcast needed an identity that felt equally introspective and assured.

The 8th Archer crafted a visual language that mirrors the show’s storytelling depth. Anchored in a deep navy — a color of trust, reflection, and intellect — the identity is accented with warm peach and orange tones, evoking sincerity, creativity, and quiet energy. Typography is led by Gotham, a bold and geometric sans-serif typeface chosen for its clarity, modernity, and enduring credibility. The wordmark emphasizes the host’s name, subtly centering the brand on Herschelle’s voice and presence.

Designed as a personal storytelling brand, the visual system balances editorial sophistication with openness — from podcast covers and banners to scalable templates for Spotify and social rollout. It’s minimal, but never flat; polished, but never distant.

The result is a brand that doesn’t just accompany the podcast — it enhances it. One that gently frames each story and gives listeners a reason to stay, reflect, and return.