A Digital Space That Speaks With Clarity

Herschelle’s website was more than a portfolio — it needed to become the central node in his growing brand ecosystem. From podcast listeners to ebook readers to future clients, the site had to cater to multiple journeys while staying deeply personal and intuitive.

We began by defining the content flow: a clear, modular structure that could house signature offerings, testimonials, calls to action, and reflective content — all backed by a CMS-ready backend.

Strategically, we also led the content and copywriting process, helping Herschelle articulate his voice across sections, from the homepage hero to service breakdowns and CTAs. Tone of voice was kept direct, approachable, and value-driven — aligned with his coaching persona.

Visually, we wove in elements from the ebook and podcast brand identity — including the chapter illustrations and icons, creating a seamless transition across all touchpoints. Subtle interactivity and well-placed scroll cues kept the user experience fluid and engaging.

We also implemented basic backend SEO, including meta structure, alt texts, semantic tagging, and clear link hierarchies — giving the brand a strong foundation for discoverability.

Today, Herschelle’s brand exists as a cohesive narrative across media — podcast, ebook, and web — each reinforcing the other while serving unique functions. The website is not just a showcase, but a scalable tool that evolves with his journey.